Rodney J. Morris

In 2001 I began my personal journey towards a healthier and happier lifestyle, losing close to 80 lbs by becoming active in group fitness training classes and embracing my inner passion for inspiring and motivating other people to "do" and "be" more. Over the years, I have had a variety of professional experiences that, together, have equipped me to provide my clients and business partners with fresh, innovative, yet easy to understand strategies for optimizing their competitive offer to established and non-active users of health and wellness services.

In the for-profit arena, this has mostly manifested as collaborations with operators and managers. Together, we have developed customized, comprehensive training to staff and customer service teams on how to articulate the unique attributes of their facilities in a way that reinforces the perceived value of club membership. For-Profit

Similarly, in the non-profit arena, my skills and passions have aligned closely with the mission of providing "everybody" with the knowledge, the methods, and the means to live a healthier life. By focusing on how to understand how communities are segmented, we have worked together to identify the real needs of consumers and refresh how program, services, and commodities are developed, promoted and pitched to generate consistent interest and membership/sales conversion. Non-Profit

As technologies continue to advance exponentially, many operators are either unaware or simply unable to leverage these tools in their favor. The internet and social media resources are making it easier for consumers to analyze and compare facilities and make purchasing decisions. For-Profit or not... in order to have a chance to win, you have to be in the game. It is my honest intention to provide the consultation, innovation, support, and clarity that are equally necessary to allow anyone who is seriously interested in growing their business to be able to succeed. Technology
Specialties

Marketing and Inter-departmental Optimization, Sales Training, Demographic Analysis, Salesforce Administration, Internet-based Campaign Development, Non-Profit Businesses