List your business in the Annual Print Directory

January/February 2018 Issue


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What's Included

Your yoga business will be listed in Yoga Journal's Annual Directory Issue: January/February 2018

On the go? The 2018 print directory will also come in a fully downloadable pdf format

The Power of Print


  • Yoga Journal’s Print Directory is the longest-running directory. Listing in this issue will put your business in front of over 2 million readers!
  • Appearing in our Jan/Feb issue, this is our biggest issue of the entire year. Make sure our readers find your yoga business when New Year’s Resolutions are being set!
  • Magazine media is more trusted, inspiring, and motivating than websites and TV networks. Advertising in print yields greater increases in brand awareness, brand favorability and purchase intent. (MPA, 2016)
  • Yoga Journal readers save the magazine for future reference: 44% bookmark articles, 41% save the entire issue!

AD SPACE CLOSE DATE: October 10, 2017 Extended to October 20, 2017!

ON NEWSTANDS: Early January!


Q: How do I get logged into my account?

A: Because we have a new digital directory, all passwords for previous directory listings were reset. Click the Forgot Password link on the log-in screen. Enter your email address and we’ll send you a link to log in. If our system does not recognize your email address, you can simply create a new login/profile!

Q: How do I update my profile?

A: Once you’ve reset your password, or created a new account entirely, you can click on the profile button and enter your profile details. The more details you input, the better you will show up in search results.

Q: How do I add my studio?

A: If your studio is already in our database of studios, you will see it when adding “locations” to your personal profile. If you’re the studio owner/manager, you can go through the process of claiming the studio as yours from that studio’s listing page. If you’d like to add a new studio, you can do so and then go through the process of claiming it from that studio’s page.

Q: How do I purchase print listings?

A: Once you’re logged into your profile, you will see a section to purchase your 2018 print directory listings. Click there and you’ll be guided through the process.

Q: I was listed in last year’s print directory, how can I see what my listing looked like, and can I upload that same information?

A: In the listing creation process, you will be able to view a pdf version of the 2017 print directory for reference. You will need to re-upload your images and copy from scratch.

Q: Can I make changes to my print listing after I’ve paid for it?

A: Yes, you can edit your print listing through your profile page up until our final deadline of October 9th.

Q: How do I create a print listing but not have it linked to a digital profile?

A: You will still need to create a digital profile, but can make it a private profile by updating your privacy settings.

Q: Why would I purchase a print listing when the digital listings are free?

A: Getting listed in our print directory is important for a number of reasons:

  • The Jan/Feb print issue is a keepsake issue that draws on a different audience than our digital audience.

  • Get in front of new students looking for their local studio in the first issue of 2018!

  • 61% of readers are inspired to take action after seeing a magazine ad and 90% of US adults read print magazines.

  • The Jan/Feb issue has a readership of over 1.9 million yogis! Make sure they see your listing!